adidas x Mercedes AMG Petronas F1.
BLUE WONDER BOOT CAMP.
In June 2026, adidas launched the new Blue Wonder collection, a range celebrating the team’s motorsport legacy and the fans who continue to carry it forward.
To mark the launch, 10 influencers were invited to a location near Silverstone Racetrack over the F1 race weekend. The experience included hot laps, customising remote-control race cars before racing them head-to-head, glamping, trying on the new collection, and one-to-one time with George Russell, who shared his racing tips and expertise. The weekend culminated with the group watching the main event at Silverstone Racetrack.
Client
adidas x Mercedes AMG Petronas F1
Year
2026
Services
Graphic Design
I worked with Broadwick Agency to design the 2D elements of the experience, including the event identity, printed materials, customised event styling items, track design, giveaways and editing event space mockups.
Photography courtesy of Broadwick Agency.
