NIKE NBA LONDON GAMES
ATHLETE HOUSE
Athlete House was a private, invite only cultural space in Covent Garden created to celebrate the return of the NBA London Games - the last time being 2019. I led the development of the 2D graphic applications throughout the venue, contributing to an immersive environment centred around the Nike DNA exhibition. The exhibition traced the progression of basketball through Nike’s most influential athletes, linking generations of talent and shaping a dialogue between the game’s history and its future.
Collaborating closely with creative director Fran Marchesi at 160/90, I helped translate the core theme of ‘legacy in motion’ into a cohesive visual system. The space highlighted players who have redefined the sport through excellence, individuality, innovation, and cultural influence - a narrative I helped bring to life through the graphic language of the space.
Images courtesy of 160/90
Client
Nike
Year
2026
Services
Graphic Design
